In this highly competitive work environment, everyone wants their business to reach new heights and businessmen try exploring options to achieve the set goals. But, to catch the imagination of this fast growing tech savvy world, what you really need is a good mobile strategy. The world of mobile commerce is growing rapidly and developing mobile apps is a way to reach out to more and more customers. You can opt for native apps, as they provide seamless user experience.
Having said that, these apps might work for certain products and services, but there are situations where these apps might not be the perfect choice and you have to look for other solutions.
One of such solution is Responsive Web Design (RWD). With RWD you will be able to provide the user a seamless web experience across devices irrespective to their screen sizes. Moreover, by employing CSS3 media queries, flexible images, fluid grids, and other tools to creating a Responsive Web Design, you will be able to minimize the amount of zooming, scrolling, and efforts required by the user to get a faster and robust web experience across variety of platforms and screen size.
The concept is quite interesting and instinctive, but requires in-depth planning and understanding. In this article, you will get to know the factors to keep in mind for creating a responsive web design.
Know What You Want To Create and the Limitations
No technology is fool proof. Every technology has a short coming, else how would new things get invented?
Well, Responsive Web Design has certain limitations. You won’t get the same web experience on mobile every time whether on site or on app. For instance, on mobile web you will not be able to enjoy the experience of features like hover-state or mouse-over as you get on the desktop.
Mobile web experience might not always meet the complex needs of desktop users. Therefore, it’s necessary that you identify and frame the content accordingly for desktop, mobile and tablet experiences.
Mobile First Approach
“Mobile First” is an approach adopted by nearly every UX developer to create a User Experience (UX) for a responsive website. Before you start designing the UX, you have to identify content that is of prime importance to the users. This content needs to be placed appropriately in the hierarchy using sketch or wireframe, sitemap and design. Moreover, thinking mobile first will help you realize how the layout will adapt to the orientation of various devices and screen resolutions.
The main reason for going “Mobile First” is to deliver a mobile experience as smooth as possible. You have to make sure that the user doesn’t feel uncomfortable while accessing your site on mobile or other smaller screen devices. Along with this, you also have to ensure that the site take minimum time to load when requested by the user and this can be done by reducing the file size while developing it.
Testing is a really important stage in the software development life cycle. A well tested site hardly faces crashes and other problems; as testing is done to rectify such short-comings of a site. Henceforth, you should well-test your site in all the major platforms like Android, iOS, and browsers like Chrome, Firefox, and others. This is a very important step as every browser or device displays your website differently. If you are able to do beta testing on users, it will give you valuable feedback about your product.
At The End
Responsive web design does posses some challenges, but if you overcome those challenges you will get an exciting result. Moreover, opting for a responsive web design, you will create scope for your business to connect with visitors and it will provide a seamless user experience to the visitors. Henceforth, you should keep these factors in mind while creating a responsive web design and see the magic!